The Builders Association of Greater Indianapolis (BAGI) announces that they will host two Parade of Homes events in 2010!  The first event will be held on April 10th & 11th and 17th & 18th.

 

Builder and Developer members are encouraged to enter the event and reach out to consumers while the tax credits are still available.  The Parade of Homes is an excellent opportunity to pool marketing resources and therefore more effectively reach your target audience.

 

The marketing strategy for Spring event will include:

• A special section in the Hendricks County Flyer featuring the homes on the west side;

• A special section in the Johnson County Daily Journal featuring the homes on the south side;

• A full page ad in the North Combo of the Indianapolis Star featuring the homes on the north side;

• An ad in the Hancock County Daily Reporter featuring the homes on the east side; 

• A full page ad in the April issue of Indianapolis Monthly Magazine;

• A comprehensive interactive event website featuring all the homes including pictures, entry descriptions and driving directions; and

• An aggressive television advertising campaign on WTHR to run during the event.

Even in difficult marketing conditions, the Parade events find success. Here are a few of our 2009 successes:

• The event generated at least 12 sales during the show dates!

• Over 1600 people attended the event!

• The event website had 31,536 page views during the two weeks of the event!

• Those visiting the website spent over 4 minutes on the site and viewed 10 pages!

• The television campaign reached 94% of Indianapolis households 8 times!

 Presenting sponsors:
 

with supporting sponsor Vectren Energy Delivery

Media Sponsors